The Collective – Luscious Yoghurts

Because lately we haven’t talked much about food crafters and the products they make, we decided to start sharing our (massive & rapidly growing) list of wonderful products we have the chance to try. After all, one of the goals of our journal is to document the sheer variety and beauty of the honest products made by passionate folks all over the world!

The tipping point to talk “products” was… yoghurt. Yeah, fruit yoghurt. Sounds boring, and it often is. But not this time. Something was different. Radically different. “Blew my mind” different. We are talking about the The Collective. For those in UK, pop at your nearest shop and grab them quickly. For the others, well, come and visit us!


The Collective started in New Zealand by Ofer Shenhav and Angus Allan. Their quest was straightforward: create an extraordinary yoghurt with an unbeatable taste. Sales grew and grew and within 10 months The Collective was the best selling gourmet yoghurt in New Zealand. Later, they joined forces with Mike Hodgson and Amelia Harvey to conquer the UK food planet. Why did they call it The Collective? It’s pretty simple: collective efforts for the people!


We tried the Russian fudge (caramel), Sweet jane (honey), Passion fruit (obviously…), and raspberry+amaretto. We like deserts, but not when utterly sweet, fat & heavy. And we have to admit it: this is dope! The Russian fudge was ridiculously good!! Layers of intense caramel dancing with a perfect yoghurt, the ideal balance between ingredients really. The sweet jane was a great yoghurt with a hint of honey, less sweet than the others and certainly better for you if you’re on a diet (yeah.. right…).


The passion fruit was my second fav – I absolutely loved the seeds in the sauce. Real, massive, popping seeds of passion fruit. Talk about honest ingredients! The raspberry and amaretto was excellent as well, nice deep flavour where you can actually taste the amaretto, and not just believe it’s there, somewhere.

The good: once empty you can clean and reuse the pots as tupperware for food or to store spices.

The bad: a pot is 500 grams. Once opened, it won’t make it till the next day. It’s that good!

Important “just so you know”: we do not get paid or endorsed by the product or brands we talk about in any manner. We deliberately choose the products we feature based on their “craftness” and honesty, and simply because we love them, their stories, and especially the brilliant crafters that made them. We will never feature any product/crafter that does not comply with our principles (we’ll soon publish our manifesto, we promise)!!!



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